Discovery Brunch is a fundraising event held by the Future Sinai, a dynamic group of young professionals in association with Sinai Health Foundation. This fun boozy brunch helps raise funds for Sinai Health’s Lunenfeld-Tanenbaum Research Institute (LTRI) while also acting as a networking opportunity for the next generation of leaders.

Previously known as Recovery Brunch, the group wanted to rebrand the look and feel of the event starting by changing the name to Discovery Brunch. We were tasked to come up with an exciting new visual identity that captured the bright energy of the group and lively experience of the event while still connecting back to the Future Sinai branding and in turn, the Sinai Health Foundation branding.

To start this project, we collaborated with the Future Sinai team to understand their needs and what kind of visual identity resented with them. We then researched café and brunch restaurant branding that felt youthful but still sophisticated. This helped us better understand the visual shorthand for how our demographic, young professionals, would read brunch and what it signified.

To capture the feel of a hip brunch spot, a logo was created that featured a contemporary art deco inspired typeface. Select letters were widened to add an element of playfulness and the O was used to house the Future Sinai icon. Bright colours were selected from the Sinai Health colour palette to bridge the two brands. Striking photography was the visual focus for all digital and print assets. Brunch items on highly saturated backgrounds embodied the youthful energy of the Future Sinai members.

Leading up to the event, the group focused on Instagram for promotion. A suite of assets were created that could be leveraged as new updates came up. Branded signage throughout the space reinforced the excitement of the event while also being informative. The event surpassed their original fundraising goals, and many cheers were had to support the LTRI.

Design and production by Heather Scott. Art direction by Vince Rozas.

Since 2019, Spin for Sinai has raised over $1.6 million to support groundbreaking research, fellowships, and enhanced care for inflammatory bowel disease (IBD) patients.

After three years, the organizers sought to evolve the brand to reflect the event's dynamic energy and the urgency of fundraising for IBD research.

My solution involved streamlining the illustrative line-art bike icon by using a thicker, consistent line weight and a bold orange color to convey movement and optimism. I refined the word mark by selecting a commanding, futuristic typeface for the event name and a thinner, rounded typeface for the tagline. This approach created a clear hierarchy and visually connected the text with the bike icon through the use of rounded and sharp edges.

For promotional materials, I used images of spin classes with orange and dark blue overlays as backdrops for social media, website banners, and event signage. Additionally, swag items such as t-shirts and sweatbands featured the logo prominently in either its standard or alternative versions.

Design and production by Heather Scott. Art direction by Vince Rozas.

This branding project was created for a special event hosted by the Sinai Health Foundation for donors looking to make an impact on cardiovascular research and care at Sinai Health. The event featured leading cardiologists sharing insights into cutting-edge cardiovascular research and advancements in patient care, followed by a tour of the Miles Nadal Heart Centre at Sinai Health. 

The goal of this branding was to convey the expertise, innovation, and care at Sinai Health's cardiology department.The illustrative style of the heart captures the balances between the technical and human elements of cardiology research. The visual language—featuring a stylized anatomical heart, bold typography, and a refined colour palette—creates a sophisticated and memorable identity for this event.

Art direction and production by Heather Scott

Kill This Plant is a social media brand dedicated to helping plant parents take care of their indoor plants. With almost 4,000 subscribers on Youtube and 146k on Tiktok, the owner of these channels wanted a more refined logo that still captured the playfulness and sarcasm of his content. I developed an icon whose character and whimsy would be distinct even in a 200x200px profile image. I illustrated a skull with a snake plant growing outside of the head with loose lines and solid colours. The skull icon is paired with a bold typeface with a mix of curves and corners which reflect the contrast of cheeky but sincere content. All of this is placed on a coal background which introduces a bright splash of colour. Each of these elements come together to create a harmonious cross platform brand that truly captures the root of Kill This Plant.

Art direction and production by Heather Scott.

Green Blue Active is a German fitness company focused on the connection between nature and people. They required a logo, brand guide and website layout for their launch. It was important that the brand embodied balance; a key to both a healthy environment and body. The visual language evokes the calming effect trees and fresh air have on individuals, a scientifically proven reaction that is also the root of Green Blue Active.

Art direction and production by Heather Scott.

While working under creative direction of Heather Stokes at AECO Innovation Lab, I helped evolve the One Ontario website. The goal was to create a clear and informative site that would engage users in the architecture, engineering and construction industries to learn more about One Ontario. Based on a landing page that had previously been created, we worked together to elevate not only One Ontario's website but overall visual identity. I created a grid system that was the basis of the patterns in the banners using circles to echo the logo shapes. Those circles were playfully carried over into the body where splashes of shapes tied in the whole page. Using Squarespace we expanded ideas from the landing page into a functional and responsive website.

Art direction by Heather Stokes, production by Heather Scott.

When I joined Teachers Life, a life insurance company focused on educators in Ontario, they had already begun their rebrand journey. Teachers Life was looking to modernize and refine their look to reflect a new era while they celebrated their 80th anniversary. A logo and a skeleton brand guide had been developed by the team at Good & Ready. I was tasked to flush out the brand guide, develop all new branded materials including stationary, signage, social media assets, internal and external documents etc, as well as a full reorganization and redesign of the existing website. The end result was a cohesive visual voice that stands out among it’s competition.

Logo design by Good & Ready. All application art directed & produced by Heather Scott.

For the test launch of Second Cup’s fresh sandwich bar, I was asked to create all of the accompanying promotional material to promote their new lunch options. I worked with Second Cup to create an elegant solution that would allow the food to speak for itself. The lunch items were placed on a clean white marble background and a soft green was used as the primary accent colour to denote fresh flavour.

Art directed and produced by Heather Scott.

In the summer of 2017 Second Cup introduced their new Flash Cold Brew beverages. By brewing fresh coffee directly over ice, all the flavour and aromatics remain without tasting bitter or watered down. We developed a look for this campaign that captured the refreshing taste of an iced beverage on a warm summer night.

Art direction by Samantha Arnold, imaging & production by Heather Scott. Photography by Anthony Manieri.

I had the pleasure of working with Beam Suntory, the third largest producer of distilled beverages worldwide. I collaborated with various sub-brand teams to elevate their day-to-day promotional materials while retaining each of their brands individual identity.

Art direction & production by Heather Scott.